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Before designing or redesigning a product goals must be set. The SMART method is a recognised way of setting goals; this means the goals should be Specific, Measureable, Achievable, Realistic and Time-framed. Accurate goals help to ascertain a realistic time plan to work to. The better it is understood how the goals will look, sound, and feel, the more likely it is that the result will be exactly as anticipated.

To be specific and measurable the goals should detail specific figures or standards to meet, to enable the end solution to be tested or measured against the original requirements.

The goal should be significant but achievable, given a reasonable timescale and have a realistic budget. If your initial goal is found to be too expensive, too time consuming or resources are not available, this goal should be refined and adjusted until it is appropriate and satisfies the needs of all stakeholders involved. Product design goals need to be aligned with business goals to ensure everyone involved, whether they are investors, employees or the design team, are comfortable with and back the plans, this should ensure full cooperation from all parties.

Once goals have been set and finalised, share them! All members of the team must know what the aims and objectives are from the very beginning of the project. Make sure the design team also has full knowledge of these aims from the start and keep them notified of any changes as the project progresses.